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Find the right sales & marketing tools for your senior living community.

An independent, sourced directory of CRMs, AI lead tools, tour follow-up apps, agencies and mystery shoppers, built by someone who works in senior living sales.

27tools listed
5categories
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All tools (27)

Aline

CRMs

Senior living operating system (CRM, marketing automation, finance, care). Formed from Enquire, Glennis and Sherpa; says it serves 5,700+ communities.

Est. pricingView

Enquire CRM (Aline)

CRMs

Long-standing senior living sales CRM with call tracking and reporting, now part of Aline.

Est. pricingView

Sherpa CRM (Aline)

CRMs

Senior living CRM built around an emotion-based sales methodology and coaching, now part of Aline.

Est. pricingView

WelcomeHome

CRMs

CRM for senior living and home care sales: prospects, referrals, tours, follow-up; open API.

Pricing on requestView

Yardi Senior Living

CRMs

Full operational suite (CRM, property, care, billing) for multi-site operators.

Pricing on requestView

HubSpot CRM

CRMs

General-purpose CRM some operators use; SalesMail lists it as an integration.

Free tierView

Salesforce

CRMs

General-purpose enterprise CRM used by some senior living operators; SalesMail lists it as an integration.

Pricing on requestView

AI SMS, inbound calling and tour scheduling trained on senior living conversations; syncs to CRM.

Pricing on requestView

Roobrik (Aline Discover)

Lead Sources & AI

Online decision guide that qualifies families and surfaces motivations before first contact; now 'Aline Discover by Roobrik'.

Pricing on requestView

ActiveDEMAND

Lead Sources & AI

Sales & marketing automation for senior living; Community Engage adds webchat, SMS, video and CRM sync.

Pricing on requestView

AI voice platform for senior living that answers calls and automates resident check-ins.

Pricing on requestView

AI marketing platform: voice agents, chatbots, email automation, CRM, SEO and digital marketing.

From $297/moView

A Place for Mom

Lead Sources & AI

Largest referral/lead source; communities pay referral fees. Subject of a 2024 Senate Aging Committee probe.

Pricing on requestView

Consumer senior care resource and lead/referral source for communities.

Pricing on requestView

Senior living search marketplace with cost info, reviews and advisors.

Pricing on requestView

Personalized video for welcomes, tour confirmations and follow-ups; integrates with Aline, WelcomeHome, Further, ActiveDEMAND.

Pricing on requestView

Automated personalized video, community highlight pages with tour booking, AI scriptwriter.

Pricing on requestView

Tour AI: records tours, texts families a personalized plan within minutes, coaches counselors.

Pricing on requestView

Love & Company

Agencies

Senior living marketing agency.

Pricing on requestView

Glynn Devins

Agencies

Senior living marketing agency.

Pricing on requestView

SageAge Strategies

Agencies

Senior living marketing and sales agency; also offers mystery shopping.

Pricing on requestView

BILD & Co

Agencies

Senior living sales & marketing specialists: sales training, strategy, occupancy growth.

Pricing on requestView

Grow Your Occupancy

Agencies

Sales specialists, training, coaching, fractional leadership, marketing and mystery shopping.

Pricing on requestView

A Closer Look

Mystery Shopping

Mystery shopping (tour and phone) and competitive market analysis; testimonials from Sunrise, Leisure Care.

Pricing on requestView

Primo Solutions

Mystery Shopping

Mystery shopping, sales training and satisfaction surveys; claims 150,000+ senior living shops.

Pricing on requestView

Senior Source Consulting Group

Mystery Shopping

Telephone, website-inquiry and event mystery shops, optionally vs competitors.

Pricing on requestView

Devon Hill Associates

Mystery Shopping

Phone and on-site mystery shops plus sales, marketing and pricing assessments.

Pricing on requestView

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